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What To Do When Your Business Partner Has Burn Out?

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Our most successful off-line business is a coffee and various mixes (cakes, dips, chili, etc) distributorship. We currently have 2-3 affiliates working with us and it does a moderate business. Our problem is that while the product is great, in its current state, the business is rather labor intensive. My wife and I book tables at various craft fairs, and other summer events to pass around free samples of tea, flavored coffees, a little bit of chips and dip, and make a nice profit. Well its finally gotten to my wife. You see, I generally handle the business end: the books, business planning, future expansion. My wife is the operations person; she sells the products, networks with stay-at-home moms, and does the general people-person type stuff.

Friday evening we had a talk about the business. Normally I’m the one who brings up business, so I knew something was up when she started talking about business. She was tired of it; we hadn’t done much with it over the last few weeks, and she was just tired of the whole thing. I didn’t push. When we started this last year, I told her that I would give my full support and help out with what I do best. I’m not the best person to smile and hand people a sample; I’m a paper pusher.

I’d like to continue the business; it’s doing well and the products sell well. My thoughts are to go online and get automated with a virtual store. eBay doesn’t feel like an option. There are too many people there already and we’d be lost in a sea of categories with other coffee related items. So, my thoughts are to get a domain and setup either a website or blog along with some shopping cart software. I’ve been looking around trying to weigh my options and came upon Ashop Commerce. Ashop isn’t just shopping cart software, they’re a fully integrated ecommerce software support center.  They provide hosting, domain registration, and all the support services for your virtual storefront. It’s a one stop for all online store needs.

I need to do further research to see what type of online competition exists for online bought coffees and mixes. Something that might sell well off-line may not sell as well online.

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6 Comments »

2007-07-09 10:37:03

I followed the link to that ecommerce service, and it looks pretty good, but I wonder if being based in Australia would be an issue. Too bad about your business partner getting burned out. It happens.

 
Comment by Desty
2007-07-09 11:11:32

When it comes to setting this business up, I’m wanting to automate everything as much as possible. Ashop seems to have everything I need to make this happen. I could set a domain to the server space I’m using for Desty Online, I got the space, but I would have to do everything myself. I don’t see the server being in Australia as an issue; the Internet is everywhere! :)

 
Comment by Leonid Shalimov
2007-07-10 08:43:00

Great post! some really indepth content/thinking there. I have a couple of friends who are partnered in running a small local coffee chain in New York.

I’ve been reading your blog for about a week now, great stuff. Will be back for more. :)

 
Comment by Desty
2007-07-10 09:28:10

Thanks for the visits and comments Leonid! I’m thinking of having a contest in the near future with prizes. Make sure to stay tuned!

 
Comment by Johnny Fuery
2007-07-11 06:10:32

That is the single best sponsored post I have ever read. There was value, content, thought, effort, and creativity.

I hardly noticed the plug. In fact, without the declaration of sponsorship at the bottom, I probably wouldn’t have realized it.

Nice job.

 
Comment by Desty
2007-07-11 07:50:33

Thank you. My personal policy about sponsored posts is that unless the sponsored product or service can be worked into something I would already talk about and actual be a help to the reader, I won’t take it. I have several offers I just can’t / won’t take because I don’t have anything related to write about. When this one came up a month ago, I didn’t see anyway I would be able to write about a virtual store, but now I’m having to look into it if I want to keep a majority of my business income going.

 
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