Success in a blog doesn’t mean that you are the end all to be all of bloggers.  Everyone has a niche, or subject, that they specialize in.  Consider it your comfort zone, if you will.  To grow, you have to go beyond your comfort zone and push yourself.

When exploring the new world of a new subject, you can bring along with you certain lessons learned from before.  Self promotion is a must, along with general reader-friendly ideas.

Where you get into problems is when you think all audiences are the same.  Desty Online has an audience of bloggers because our target audience is bloggers.  In my new blog project, my audience has nothing to do with bloggers.  Matter of fact, my target is one that, for the most part, knows little about blogs themselves.  The tactics and strategies used on Desty Online will have little to no effect with the new project.

As it stands, promotion appears to require some massive offline marketing (viral in nature would work best) along with some advertising in industry trade publications. 

The actual layout of the blog itself will have to be different.  RSS subscriptions will be slow in building, and then only after massive amounts of education.  Email subscriptions show the most promise.

The biggest immediate hurtles right now in development are some technical issues with the theme itself and the RSS feed.

What appeared to be a slam dunk on start-up of the new blog has been quickly slowed to a crawl.

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