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As more and more people go online, they are going through the learning curve that every person goes through when they hit the Web.  Beginners generally stay with email and web browsing.  As they grow more comfortable with being online, they start looking for new experiences.  Youtube, going to check the news online, both of these online services that we take for granted, are normally shunned in favor of off-line alternatives.

The learning curve that’s to fall off once the beginner starts to use the Internet for activities they once used only off-line.  They start shopping online, check out the latest trailers for new movies, and research future purchases.

As you become an advanced user you can learn to take advantage of singular online sources for digital products such as iTunes where you can instantly update your music collection.  The iPod and iTunes are the vanguard for a new business model where an offline activity (listening to your favorite music) has been improved and placed solely online (iTunes).  iTunes is even an advancement over the older online business model where you would buy a CD online and wait 1-2 weeks for delivery.

For the most part, blogs and bloggers stay at the cutting edge of technology and online marketing.  A new technique in marketing is discovered or developed and with-in weeks it becomes the new “in” way to do things.  Those that continue to use the older marketing models will be left behind.

online marketing, iTunes, iPod

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