How To Make Money With Your Blog Part I — 3rd Party Advertising
By Desty on Jul 19, 2007 in Blog Business, Online Business
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Google’s Adsense, Adbrite, Yahoo! Publisher Network. There are so many different opportunities to place advertising on your blog. There are dozens of blogs out there who have dedicated series of posts about individual services, pros, cons, and how to place the ad blocks on your site to maximize their earnings potentional, so we won’t go over that, although I have linked several resources at the end of this article.
Think As a Business
Current technology allows ad services to use contextual advertising to target your blog’s ad blocks. Contextual advertising allows the service to web-crawl your individual posts for keywords; ads are selected to display in the ad blocks based off those keywords. While not perfect, ads related to your post will show in the areas you selected for the ad block locations.
Some services, such as AdBrite, actually sell ad space on your blog in a size format you select. You have total control over what goes into the space. TextLinkAds allow to sell link space on your blog; as AdBrite, you have the ability to control what text and banners actual appear on your site. If you are uncomforable with a Viagra ad on your site, this control is critical.
It’s All in the Fine Print
Something that is very important and will save alot of heartache, frustration, and gnashing of teeth: read your terms of service agreements. We’ve all heard horror stories about Adsense banning someone just as they were about to get their first $100 check. It’s your responsibility to read the terms of service agreements with all 3rd parties that you do business with, and to comply with those agreements.
What’s In It For Me?
Relying on advertising for the majorty of your revenue works only if you have a high amount of traffic. Another strike against counting on that ad revenue is ad-blindness. Your best bet for income via 3rd party advertising is TextLinkAds; TextLinkAds pay a set amount per link every month the advertiser keeps their link on your site. Some prices start as low as $15.00 per link per month; top tier sites can charge up to $140 per link. While clicks from readers on the paid links are nice, increasing your Google Page Rank, RSS subscription numbers, and Alexa Rankings will help you get more paid links at better prices.
Resources:
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Traffic is also VERY important to maximizing all of these techniques. And I hate those horror stories about AdSense! Always makes me a lil nervous.
I’ve heard too many of those stories. I’ve looked into other ad services, but nothing else out there has the reach of Google. I guess if it came down to it, Yahoo! would probably be my 2nd choice.