Have You Failed Your Business Plan?
By Desty on Oct 5, 2007 in Blogging -- Technical, Meta Business
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I was reading my ever expanding RSS subscription articles and came across Why My Blog Get’s 1700+ Uniques/Day After 6 Weeks Online (Part 1) from Make Money Online with Snowboardjohn. I first discovered Snowboardjohn back when Blogrush first started; on the dashboard of your Blogrush account, there was a link to an excellent article about how to get the maximum return with Blogrush.
I read two or three more articles and was hooked. I subscribed to his RSS and also sent an email saying how much I liked his articles and that he had gained a subscriber. SBJ (as he likes to call himself) replied and thanked me for the email.
Today I’m going through his entire set of articles and I was stopped short by his article about traffic. SBJ goes through what works for him and how he promotes himself. For some reason, it got me to thinking about my business plan for Desty Online. So I went to pull the plan up and *POOF* it had disappeared! There was a software update last week, and suddenly, everything I had created past July 2nd 2007 was gone!
It was just as well. I hadn’t looked at it for at-least 2-3 months, so what was the point really? I had gotten so caught up in trying to write articles, I had lost sight on the reason why to write those articles. I have ZERO marketing for the last month or so, and my site traffic has suffered for it.
As you see, we had a nice peak on September 21, and then it went downhill from there. What happened after September 21? Well, looking in the archives, from September 22nd on, I wrote alot of “personal” articles, not really writing about interesting subjects, but rather my thoughts on what was going on with the blog and whatnot.
Not only was I not following my business plan but I had totally forgotten it. I was working without a written plan in place. What’s the big deal about having a written plan? A written plan allows you to see, in black and white, what the game plan is. Before doing anything, consult the business plan and determine if the new action / activity fits in that plan.
It’s time to get back on track, get my business plan rewritten, and follow the plan. I have several series unfinished, and it’s time to get them in gear.
Welcome to Desty Online 2.2!
blog, blogging, business plan,
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I’ve never really thought of my Blog as a business, therefore I have no business plan developed for it.
However, it does seem to make sense that I have some kind of plan for it as I’m currently just “winging it.”
I do have plans for it, but nothing written on paper.
Thanks to your article, I am now going to develop a written plan for unTECHy.com and hopefully head into the direction I having been aiming towards.
Thanks for the great article!
I would suggest that once you create your written plan, you do a check up with it once per month. Make sure that your plan continues to do what you want, and is taking your business (or blog) where you are wanting it to go. I’m constantly reading and continue to come up with new ideas. For example, I have a checklist that I follow when I write every article, such as how to market the article.
Thanks for the comment!