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Several blogs have written about Blogrush in the past few days, it’s poor performance in generating traffic.  I had put my Blogrush numbers onto my Google Analytic’s dashboard to track what it’s exactly doing for me.  Mid-way through the month, I started using Technorati tags to help further my articles’ exposure; I got this information from Court’s article titled Get More Traffic — Technorati Tags.  It’s a great article on using Technorati’s tag system and even has a code generator.  This article is the only article that I have bookmarked for future referance in my Google toolbar.

A Starting Point 

Before we can start with how Blogrush and the Technorati tags have done, we need to establish a baseline of stats for Desty Online for the last 30 days.

Blogrush 

Blogrush is constant exposure for your blog articles.  You put the code on your site, and not only does the widget appear, but your most recent article is entered into the network for viewing.  The amount of views depends on how many credits your traffic and impressions of your widget; the more people looking at your site, the more exposure your articles get.

How did Blogrush do over the last 30 days?  Mind you, I have no referrals for extra traffic credits.

Very poor across the board compared to our baseline average.

Technorati 

Technorati tags link your article to Technorati’s site via the tags you select and enter as code at the bottom of your articles.  I don’t use them with every article, as there are just some articles that I feel don’t have easily defined tags or keywords.

So, from the get-go, the odds are stacked against Technorati’s tags due to lack of use.  How did they do?

Against the baseline average, poor results again.

Blogrush vs Technorati Tages: Head to head!

Taking the two sets of stats, Technorati generated more visitors, and that’s even not using the tags on every article.  For both, the time spent on the site, bounce rate, and page visits all give the nod to Blogrush, but only slightly.  There is a chance that using the tags on every article could give better returns from Technorati.  On the other hand, as Desty Online gains more traffic, this will create more impressions on Blogrush, creating more traffic credits, and therefore increasing our exposure.

In the end, using Blogrush and the Technorati tags are cost free and generate traffic.  I look at it like publicity: there’s no such thing as bad publicity.

online marketing, blogrush, technorati, technorati tags, free traffic, traffic, internet marketing

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