Do You Want to Make Money? Give Away Free Stuff!
By Desty on Nov 9, 2007 in Online Business
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Do you want something for free? I know I do. For the most part, so does everyone else in the world.
What a minute! It can’t be for free! There’s got to be a catch. I’m sure there’s something, somewhere were you get hit with a backend sell. Sometimes the backend is hidden or not mentioned up front, but for most of us, we see the words free and think, “what’s the catch?”
Creating a digital product and giving it away for free is actually a very profitable business model on the Internet. The idea is to get the product created, create a site to distribute the product, add user actionable advertising (adsense for the most part, but there are others), and you’ve got yourself a business.
I’ve already written about two examples of this business model with free MySpace layouts (my article on Whateverlife.com) and free cell phone ringtones (my article on Nextpimp.com). Whateverlife.com creates MySpace layouts for teenage girls and gives them away for free. Nextpimp.com distributes cell phone ringtones for free, mostly ringtones that have been created and submitted by other users.
Adsense is a big part of this income from giving away free products. The “conventional wisdom” with adsense ads is to make them blend with your site as much as possible. One thing that I noticed right away from both Whateverlife and Nextpimp, they used a similar ad style; the colors of backgrounds and text matched their sites, but the header of the adsense were a different color from the other ad text. This change in color made the ads pop out and catch the eye.
While Desty Online has, one way or another, always used Adsense we always tried to make the ads blend in as much as possible with the blog’s theme. Based off of Whateverlife and NextPimp’s examples, we’ve changed the headers of our adsense blocks to be more user friendly. The results speak for themselves. Over the past 3 days our adsense clicks have increased over 300%!
Whateverlife.com, MySpace Layouts, ringtones, free ringtones, free mayspace layouts, adsense
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