A Choice of Two Different Business Models
By Desty on Nov 22, 2007 in Blog Business, Online Business
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I’ve gotten alot of great comments from my review of my new commercial site The Masked Dispatcher but I’ve run into a snag when it comes to the actual business model for the site. As I invisioned, the site would be a search resource for iTunes; I had problems using iTunes myself and thought that a simple search site would be a good idea.
Too Many Things to Do
When creating an online business, no matter what it’s about, you’ve got to keep it simple. If it’s not simple, then visitors will leave. I thought that posting videos to songs, a paragraph about the artist, and links to either songs or artist’s catalogs would be enough. I wasn’t looking at the big picture. People who use iTunes are used to it and, more then likely, would search iTunes first before going online to search for music.
The second problem regards non-iTunes users. To buy the music, they would have to download iTunes. It’s too much to ask. Seriously, if you want to buy music online, would you want to wait and download a program, set it up, then go back to the site and buy your music? Online business is supposed to be faster than that.
Two New Competing Business Models
Before I had written my article about the previous business model and asking for a review, I had emailed several affiliate marketers about the site. In all honesty, when you go past my thoughts and plans for the site, at the basic level the site is a sales / landing page for an affiliate network. I was disappointed in the lack of responses I got from the emails, but I did get one reply.
I hate to burst your bubble man, but you’re trying to do too much. Think about it, all the songs that Itunes has and you’re wanting to put them into a blogger format? Do yourself a favor and forget about it unless you’re into torturing yourself. Instead, you can do one of two things: setup a music news site where you take other’s articles and put your own spin on it, or just make a funny or sexy video site. You’d use adsense or whatever to make your bucks, maybe throw in a CPA ad as well when you start getting traffic. Either should be pretty easy to pull off.
Two Different Business Models
I think the advice is sound, the question becomes which business model to follow? My problem has always been, even when I was growing up, I didn’t like choices. Did I want chocolate ice cream or strawberry ice cream; that I was easy, I wanted BOTH!
So, I refuse to make a choice, and I’m taking both choices for business models. First, I’ll start publishing music news and entertainment articles on the current site, and even throw in some iTunes affiliate links should someone already using iTunes wants to save time and buy a song or album. Second, using revenue from this news blog, I’ll create a video blog.
Online business is always an exciting experience. When working on a failing business model, someone comes along and shows you a better way. 
Online Business, Business Model, Online Business Model, Music News Blog, Video Blog
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